The Outdoor Industry’s Post-Pandemic Boom

Since the pandemic, the outdoor industry has experienced significant growth as many people turned to outdoor activities amid lockdowns and widespread closures. On average, the outdoor industry has grown 6.7 percent each year from 2020 to 2023. Let’s explore the factors driving the growth of the outdoor industry in the post-COVID world.

1. New Hobbies Turned to Altered Lifestyles

Lockdowns kept people from many urban activities and traditional pastimes, so outdoor hobbies and trips offered a safe way to enjoy recreation without risking exposure from close quarters. Many people began hiking, trail running, rock climbing, and camping to escape indoor confinement. These newfound hobbies resulted in a spike in sales of outdoor gear. For many, these outdoor hobbies quickly transformed into outdoor-centered lifestyles, as these activities became a part of routines even after restrictions were lifted.

2. Emphasis on Health and Wellness

The pandemic led to an increased focus on health and wellness. The mental health benefits of outdoor activities are well-documented, and the experience of pandemic restrictions reinforced that outdoor spaces can be vital to emotional well-being. Hiking, running, and biking also became accessible forms of exercise that people could engage in even with gyms closed. Outdoor brands benefited from this demand shift as more people sought outdoor gear.

3. Growth of Urban Outdoor Spaces

Many local governments invested in outdoor spaces during COVID, making it easier for people, especially in urban areas, to embrace outdoor-focused lifestyles. Cities across the United States have created more running and bike trails, improved public parks, and added bike lanes to encourage active lifestyles. This new infrastructure continues to support new enthusiasts who want to explore the outdoors without leaving their city limits.  

Future Trends and Challenges

As the outdoor industry continues to grow, companies need to navigate the balance between the new demand and fostering sustainable growth. These brands focus on: 

• Innovation in Sustainable Materials: Many eco-conscious consumers, with a newfound appreciation of the outdoors, desire gear that minimizes environmental impact. Brands are investing in durable materials that also align with customers’ values. 
• Supply Chain Resilience: During the pandemic, many industries faced global supply chain disruptions, affecting production and inventory. Companies invested more in local manufacturing to minimize reliance on international shipping and reduce environmental impact.  
• Demand for Inclusivity: As the outdoor community diversifies, companies are creating products that appeal to a broader audience. This includes more inclusive sizes and a general commitment to accessible outdoor activities for all. 

The growth of the outdoor gear industry post-COVID shows a deepened appreciation for the outdoors and further recognition of its benefits. As this momentum continues, the industry adjusts to the new wave of outdoor enthusiasts.