Sustainable Outdoor Brands to Watch in 2024
With a growing attention to sustainability, outdoor brands are leading the change in creating gear that’s not only high-performing but also eco-friendly. Consumers are now seeking out brands that align with their values, and companies are following suit by implementing ethical production, sourcing sustainable materials, and engaging in environmental initiatives. Here’s a look into emerging outdoor brands to watch in 2024 for their dedication to both sustainability and innovation in the outdoor industry.
For snow sports enthusiasts, Picture Apparel is a standout brand committed to sustainability since its launch in 2008. Their technical-sound snow gear uses bio-based, recycled, and organic materials. Additionally, they use PFC-free water-repellent treatments– which break down naturally over time without releasing harmful chemicals to the environment –and implement a zero-waste initiative in their production processes. Soon, they plan to release an entirely biodegradable line of base layers, an innovative step for winter wear.
Tentree is an outdoor apparel brand dedicated to reforestation, planting ten trees for every item sold. Since its founding in 2012, it has planted 90 million trees, striving to reach one billion by 2030. Tentree uses sustainable materials like Tencel, organic cotton, recycled polyester, and minimal water and chemicals in its production processes. In 2024, It is launching its Climate-Plus collection, which includes ultra-sustainable items that are not only made from eco-friendly materials but are also designed to be fully compostable.
Coalition Snow is a women-owned, women-run company dedicated to eco-friendly snow gear. They prioritize sustainable materials and partner with factories that adhere to ethical labor practices. Coalition Snow’s mission is to empower women in outdoor sports with an ongoing commitment to ethical production, making their gear a socially and environmentally responsible choice for female-identifying adventures.
By supporting brands prioritizing the planet, we can ensure that future generations will have lively outdoor spots to explore and enjoy. These brands show that you don’t have to compromise on quality or performance to choose sustainably. Keep an eye on these companies as they continue leading toward a more eco-friendly outdoor industry!
Beyond the Gear 