The outdoors is more than just a place—it’s an oasis that provides freedom, mental clarity, and physical well-being. A national study by REI reveals that over 85% of women see the outdoors as essential to their physical and mental health. Yet, many still don’t feel represented in outdoor spaces. What’s causing this disconnect, and how can we bridge the gap?

For starters, female role models in the outdoor industry are scarce. Over 60% of women say they can’t name a single female outdoor role model. This lack of representation reinforces feelings of exclusion and perpetuates the outdated idea that women don’t belong in outdoor spaces. Practical barriers like lack of time, poor weather, or not having someone to join them further widen the gap. In fact, more than 70% of women express a desire to spend more time outdoors but are held back by these challenges.

Ways to Make Change

• Encourage the Next Generation to Explore
  Early encouragement plays a significant role in shaping outdoor habits. Women who were inspired to spend time in nature as girls are far more likely to embrace the outdoors as adults.
• Increase Visibility of Female Role Models
  Highlighting female adventurers, explorers, and outdoor enthusiasts in campaigns, media, and storytelling can inspire others to see themselves as part of these spaces. Representation matters.
• Create Female-Focused Outdoor Programs
  Programs like women-centered hiking groups, skill-building workshops, and adventure retreats can help women overcome common barriers while fostering a supportive outdoor community.

Spending just an hour a day outside can make a profound difference. Women who regularly spend time in nature report feeling more empowered in all areas of life, from academics to the workplace. When women are encouraged to explore the outdoors and given the space to thrive, they gain more than just fresh air—they gain confidence, community, and freedom.

It’s time to rewrite the narrative and make the outdoors a place where women don’t just feel welcome—they feel unstoppable.