Sustainable Steps: 50 Years of Greener Outdoor Gear

A love for the outdoors inspires adventure, but it also brings a responsibility to protect the spaces we cherish. Over the past 50 years, outdoor brands have increasingly embraced sustainability, shifting from resource-intensive and questionable production practices to a focus on environmental stewardship, ethical manufacturing, and conservation. This shift has reshaped not only how gear is made but also how outdoor enthusiasts think about their impact on the planet.

The 1970s: A Focus on Durability, Not Sustainability
In the 1970s, outdoor gear was designed for durability and functionality. Environmental concerns were not at the forefront of society’s priorities, let alone a consideration in the manufacturing processes of outdoor gear. As is still the case today, synthetic materials like coated nylon and fleece were common, along with thick wool and cotton fabrics. While the gear was long-lasting, the production methods often contributed to pollution and waste.

However, the 1970s also marked the beginning of widespread environmental awareness. The first Earth Day in 1970 signaled a growing understanding of how human activity and consumption impact the planet.

The 1990s: The Rise of Eco-Friendly Initiatives
By the 1990s, the cultural buzz around sustainability was growing louder. Some outdoor brands began experimenting with making traditional fabrics more sustainable. For example, Patagonia started producing fleece material made from recycled plastic bottles.

During this time, consumers increasingly questioned the origins of their products: How are the materials sourced? Were the workers treated fairly? This growing pressure inspired brands to adopt greater transparency and address both environmental and social sustainability.

The 2000s: Further Innovation and Accountability
The early 2000s brought rapid innovations in sustainable materials for the outdoor industry. Companies like REI, Arc’teryx, and The North Face invested in research to develop and implement eco-friendly fabrics such as recycled nylon and waterproof gear with plant-based, rather than chemical, coatings.

Certifications like Fair Trade became key markers of sustainable practices, helping consumers identify brands committed to ethical sourcing and reduced environmental harm. Many brands also began publicly reporting their environmental processes and goals, creating greater accountability between companies and their customers.

Today: Sustainability as a Core Value
In the 2020s, sustainability is no longer a niche concern—it’s a standard expectation. Outdoor brands have taken significant steps to reduce their carbon footprints.

This shift toward sustainability is not just about saving the planet—it reflects the alignment of outdoor culture with its core values: respect for nature and a commitment to future generations. The journey isn’t over, but with continued innovation and advocacy, the outdoor industry is leading the way.